Interviewee- Alexander Tallen. 22 years old. Konstfack student (Ceramics and Glass department). Lives in Stockholm.
-It is in my parent’s place now. In the storage. They rebuilt some rooms, so they don’t need it anymore. I had it in my room for many years.
-Do you remember when this Billy appeared in your apartment?
-Well I bought it by myself when I turned to be 14. I bought lots of CD records and I needed a place to store them. Me and my mom build it- we usually did it together, cause my father hate the IKEA furniture and the ‘self-building’ process.
-But can I ask you probably a strange question. Because when I was trying to find a person for interview, more than a half of those who I asked didn’t know the name of their bookcase, although they bought it at IKEA. Why did you memorize that your particular bookcase is called ‘BILLY’?
- I don’t know. Probably because it was quiet popular among my friends. I think most of them had Billy… Like an icon.
- Well I bought this thing to divide the self that CDs’ would perfectly fit. And I also always had a lot of junk stuff in it. CD player- really big one. Homework and etc. Books and papers. Things that I made at art school. Just a store place in my room.
- Did you use this space for exhibiting your best works from art class or…?
-No. Just randomly selected pieces. In my parents place there are lots of my works! Ceramic you know…
-Which CDs were there? What kind of music?
-Well, when I was younger I was really into the heavy metal music. Only heavy metal. I was a big fan!
-What happened with Billy now?
- Well, when I moved, the apartment I rent was really furnished so I left it. And also it doesn’t fit the place I live now. Cause it quiet hard color. It is like this fake tree color, kind of yellow, fake pine tree or something. Because walls in my previous room were yellow so this color was the only which matched. Now we have another IKEA bookshelf in my new apartment.
-Can you say why you are buying this IKEA furniture stuff?
-cause it is good for its’ function, purpose. And it is cheap. When you are a student you can’t afford something more exclusive. And it’s really strict design, easy to match the apartment. And also it is a compromise in a way. Because I think IKEA is trying to copy some other more expensive design furniture, but at the same time it makes it more accessible.
We also discussed an idea of IKEA in general. And we found that it is quiet common for Swedish people, who are living abroad for a long period, to come to IKEA if they want to find 'feeling home' place. Alex told me about his friend, who lives in Shanghai. And during Christmas period he goes to IKEA every weekend to get this traditional Christmas food.